How Much Does a Website Cost in 2026? An Honest Pricing Guide

It's the first question we get at Pixy Studio. And it's completely legitimate — online you'll find offers ranging from €100 to €20,000, with no clear explanation. We decided to be transparent and tell you exactly what's behind these prices.

Why does the price vary so much?

Think of a website like a car. You can buy a second-hand one that gets you from A to B, or you can order one built specifically for performance. Both are "cars" — but the experience and results are completely different.

Same with websites. A €100 website exists. But the question isn't "how much does a website cost?", it's "how much does a website that works for my business cost?"

Price categories

1. Template websites: €100 – €300

These are websites built on pre-made templates with minimal customization. They're quick to deliver and cheap, but come with serious compromises:

• Identical design to dozens of other sites in your industry
• Slow speed — templates load unnecessary code that penalizes you in Google
• Zero flexibility — any future changes cost extra or are impossible
• Not optimized for conversions

They're a valid option if you're just starting out and need a minimal online presence. But if you want to bring in customers through your site, this category won't get the job done.

2. Professional websites: €450 – €1350+

This is where intentionally built websites live — custom design, modern technology, and a structure strategically designed to bring in customers. This is the category we work in at Pixy Studio, offering three clear options based on your business needs:

• Landing Page (€450): A single high-impact page, ideal for quickly launching a service. Your digital "business card", ready in approximately 7 days.
• Business Website (€900): The complete solution for businesses that want to dominate their local niche. Includes up to 4 custom pages and full Google optimization.
• Premium Website (from €1350): The ultimate digital experience, with 7+ pages, modern animations, and advanced SEO for each individual page.

Regardless of the package chosen, you don't just get a website — you get a partner who makes sure your online presence is fast, secure, and ready to turn visitors into real customers.

A website in this category includes:

• Unique design: Visual identity that reflects your brand, not an off-the-shelf template.
• High-performance technology: We build with Next.js, meaning load times under 2 seconds and maximum security.
• Technical SEO: Page structure, meta-data, and sitemap handled correctly so Google finds you fast.
• Mobile-First: Over 70% of customers search for you on their phone. We design your site to be fast and easy to use on any screen.

What affects the price the most?

• Number of pages: more pages = more content and structure
• Design: custom vs template
• Features: forms, galleries, blog, Google Maps integration
• Goal: simple presentation or lead generation
• SEO optimization: basic or advanced

Recurring costs most people forget

The website creation price is a one-time cost. But a website also has annual costs you need to factor in:

• Domain (.com or country-specific) + Hosting: approximately €15–60/year, depending on traffic and complexity
• Maintenance and updates: If you don't have a monthly subscription, each change is billed separately
• SSL certificate: Usually included in hosting, but check — without it, Google marks your site as unsafe

Is it worth investing more?

It depends on what you want your website to do for you. If one new customer brings in an average of €400, and your website convinces 3 extra customers, a €1,200 website investment has already paid for itself. From that point on, your site generates pure profit.

A cheap website that convinces nobody actually costs more — because you lose customers you never win in the first place.

How we figure out the price together

At Pixy Studio we have 3 packages but we can customize every project. We start with a conversation where we understand what you want to achieve, who your audience is, and what your priorities are.

If you want to know exactly what your website would cost, get in touch. We'll give you a free preliminary estimate within 24 hours.